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ANNA stands for Absolutely No Nonsense Admin. Their company goal is to reduce the amount of time you spend on admin. ANNA is not a bank, but it is regulated by the UK Financial Conduct Authority to conduct electronic money services. They provide award-winning business accounts to bookkeeping software and tax tools.

"I absolutely love your documentation and diagrams about each of the flows, it was very helpful. At first I thought it could be difficult but it was actually very clear."

Anna Money - Developer

Integration

Delivering the right solution for their customers

Why integrate with Sage?

Anna Money integrated with the Sage Banking Service to provide transactional data into Sage for their customers. They identified an integration with Banking Service as a great method for bringing accountants onto their platform, fufilling the needs and requests of their customer base already using Sage products.

Sage customers can now easily pull all their Anna Money transactions into their product.

How did they achieve integration?

Anna Money is primarily an app-based service which meant their authentication method had to occur on mobile. To achieve this they implemented a QR code generator in the onboarding flow. This allowed Anna customers to scan the code using a mobile device, and confirm connection of their bank accounts with Sage.

Anna Money onboarding experience

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